Fragmented customer data equals fragmented customer experiences. Lexer’s Customer Data Platform helps retailers genuinely understand their customers and engage them with the experiences they deserve.
A single customer view
> Combine all of your purchase, product, loyalty, and engagement data into unified customer profiles that marketers can understand and use.
> Enrich your 1st-party data with 3rd-party demographic, location, propensity to buy, and lifestyle data.
Enhanced customer profiles
> Intelligent profiles summarize products purchased, campaigns engaged with, orders made, where they prefer to shop, and more.
> Predict lifetime value, next likely purchase date, which product they’ll buy next, which channel to reach them on, and churn risk.
Actionable customer insights and high-value segments
> Create and compare customer segments using attributes like RFM purchase behavior, product interests, and channel preferences.
> Identify and engage high-value customer segments and lookalike audiences.
> Identify and reengage inactive and lapsed customers.
Effortless and effective targeting
> Quickly activate audience segments in your digital channels with as little as 3 clicks.
> Combine or exclude auto-updated audiences for highly targeted campaigns that require less effort.
Marketer-friendly dashboards
> Know how much every segment spends, on what products, and when.
> Understand where your sales are coming from and the impact of your marketing.
> Identify growth opportunities in just a few clicks - no data science required.
Lexer Engage is an easy-to-use customer service hub for communicating with your customers via social media and email.
Personalized customer care
> Holistic view of each customer contains 1st-party and social data.
> Fast, simple, and intuitive workflows.
> Centralized inbox.
> SLA & team reporting.
> Recommended responses.