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Growth Marketing Lead



Marketing & Communications, Sales & Business Development
United States
Posted on Tuesday, July 2, 2024
Who we are
Here at Scoop, we recognize that it’s the people that make a trip to the office worth it. That’s why since 2015 we’ve been focused on building solutions that remove the hurdles of bringing people together, so teams can focus on the work to be done, not where it happens.
We believe that the future of work is hybrid, and we embody that within our own culture. Our team is spread throughout the country and is a mix of passionate, resilient, product-obsessed builders excited to enable the next generation of flexibility for hybrid employees.
What we build
We're building the software to empower the modern hybrid employee to make the best decisions with their flexibility. By increasing visibility into co-workers' work plans and helping employees optimize how and where they get their work done, Scoop enables everyone to get the most out of hybrid work.
The core of Scoop's product is Scoop for Slack, which includes a powerful mix of functionality to help hybrid employees plan their hybrid work weeks more efficiently and effectively. With additional applications and functionality on iOS, Android, and browser extensions, Scoop works wherever hybrid employees do and integrates deeply with Google Calendar.
Marketing @ Scoop
Scoop’s vision is to make flexible work effortless and universal.
Our Marketing team embraces this vision in how we connect with hybrid employees globally to amplify their stories. Our Marketing team is responsible for bringing hybrid employees along their journey as they explore, embrace, and benefit from the powerful tools Scoop has to offer them.
The Growth Marketing Lead role will bring analytical rigor and user experience thinking forward in connecting more and more hybrid employees with Scoop. They will own the user acquisition and adoption strategy and tactics that bring Scoop into more organizations and teams globally.

In this role, you will:

  • Develop Scoop’s product-led growth and acquisition strategies across content, SEO, and other channels
  • Own and optimize the user funnel from landing page through onboarding + early education
  • Be responsible for identifying and executing against opportunities to improve and expand the website’s conversion funnel
  • Plan and carry out ongoing A/B testing across user journeys and website experiences
  • Partner closely with Product Marketing, Product, Operations, and Support teams to establish a cohesive, cross-functional growth approach
  • Be responsible for establishing, tracking, and improving Scoop’s marketing effectiveness and efficiency metrics

You should:

  • Have 6+ years total work experience, with 4+ in Marketing or Growth-specific roles
  • Have multiple years of experience in SaaS and/or Product-Led Growth organizations
  • Have a heavily analytical, quantitative bias toward growth, with direct experience owning growth metrics or experimentation a plus
  • Have a strong track record of creating and executing strategic, organic marketing plans
  • Be a confident, capable writer and verbal communicator
  • Have a strong understanding and working knowledge of marketing technologies; be experienced with tools such as Content + SEO, Google Tag Manager, Google Analytics, HubSpot, etc.

You might:

  • Have a strong mission orientation. You’re excited about the future of work and see the opportunity for hybrid work to empower the next generation of employees.
  • Have previous experience in product and/or content marketing
  • Have experience at early / growth stage startups, and feel very comfortable being scrappy and adaptable to drive results
A note about diversity and inclusion
If you've gotten this far reading our job posting and aren't sure whether you are a fully qualified fit for a role, we strongly encourage you to go ahead and apply or reach out to us. A bulleted list that you're supposed to use to self-qualify is admittedly a bit rigid. We know that,and we know that a resume or profile is only one dimension of who you are and what you're capable of.
At Scoop, we're excited to learn about and embrace all types of educational journeys, backgrounds, and personalities. It's what enables us to continue pursuing a genuine mixture of genders, ethnicities, sexual orientations, nationalities, and social styles. Like most of tech, we continue to have work to do in this arena, but we're committed to investing building our diverse team and reflecting on the inclusiveness we strive to maintain and embody in our collaboration and communication each day.