Lexer

lexer.io

Fragmented customer data equals fragmented customer experiences. Lexer’s Customer Data Platform helps retailers genuinely understand their customers and engage them with the experiences they deserve. A single customer view > Combine all of your purchase, product, loyalty, and engagement data into unified customer profiles that marketers can understand and use. > Enrich your 1st-party data with 3rd-party demographic, location, propensity to buy, and lifestyle data. Enhanced customer profiles > Intelligent profiles summarize products purchased, campaigns engaged with, orders made, where they prefer to shop, and more. > Predict lifetime value, next likely purchase date, which product they’ll buy next, which channel to reach them on, and churn risk. Actionable customer insights and high-value segments > Create and compare customer segments using attributes like RFM purchase behavior, product interests, and channel preferences. > Identify and engage high-value customer segments and lookalike audiences. > Identify and reengage inactive and lapsed customers. Effortless and effective targeting > Quickly activate audience segments in your digital channels with as little as 3 clicks. > Combine or exclude auto-updated audiences for highly targeted campaigns that require less effort. Marketer-friendly dashboards > Know how much every segment spends, on what products, and when. > Understand where your sales are coming from and the impact of your marketing. > Identify growth opportunities in just a few clicks - no data science required. Lexer Engage is an easy-to-use customer service hub for communicating with your customers via social media and email. Personalized customer care > Holistic view of each customer contains 1st-party and social data. > Fast, simple, and intuitive workflows. > Centralized inbox. > SLA & team reporting. > Recommended responses.