VP of Marketing
Cover Genius
Marketing & Communications
San Francisco, CA, USA
USD 220k-300k / year + Equity
Posted on Jul 30, 2025
The Company
Cover Genius is a Series E insurtech that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com, Intuit, Uber, Hopper, Ryanair, Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We’re also available at Amazon, Flipkart, eBay, Wayfair and SE Asia’s largest company, Shopee. Our partners integrate with XCover, our award-winning insurance distribution platform, to embed protection for millions of customers worldwide each year.
Our team and products have been recognized with dozens of awards including by the Financial Times which ranked Cover Genius as the #1 fastest-growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commit itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.
Our People are
Bold, Authentic, Purposeful and Inspired
Our People are not
Perfect, Traditional, Complacent or Cautious
Cover Genius is seeking a highly experienced and strategic VP of Marketing to lead our global marketing initiatives. This role requires a visionary leader with a strong track record in enterprise B2B marketing, particularly within long sales cycles. The ideal candidate will be instrumental in evolving our market positioning, building and leading a high-performing team, and developing and executing comprehensive marketing playbooks to drive significant growth.
Key Responsibilities:
- Strategic Brand Positioning & Communications: Drive the evolution of Cover Genius's brand positioning and ensure consistent, impactful communication across all channels.
- Team Building & Leadership: Build, mentor, and lead a high-performing marketing team, fostering a collaborative and results-oriented environment.
- Cross-functional Leadership & Collaboration: Act as a connector, working closely with sales, product, and other teams to align marketing efforts with overall business objectives.
- Content Factory Scaling: Oversee the scaling of content production, with a focus on case studies, data-driven stories, and customer marketing.
- Multi-channel Campaign Orchestration: Strategically plan and execute integrated multi-channel marketing campaigns.
- Global Team Management: Manage and align marketing efforts across different regions.
- Marketing Playbook Development & Execution: Design and implement robust marketing playbooks, focusing on high-impact areas such as:
- Brand, PR, Influencer Marketing & Thought Leadership: Create and disseminate data-driven stories and trends to establish Cover Genius as a thought leader.
- Industry/Vertical Marketing: Develop and deploy tailored solutions, messaging, content, and campaigns for specific verticals (travel, ticketing, digital commerce) to drive win rates and revenue.
- Demand Generation & Account-Based Marketing (ABM): Lead digital campaigns and multi-channel ABM plays to generate pipeline and engage top-tier prospects.
- Events: Elevate Cover Genius's presence at industry conferences and organize proprietary vertical-focused events.
- Digital & Social Campaigns: Intensify digital marketing efforts through LinkedIn insights, SEO/AI-SEO content, video explainers, and targeted ads.
- Product Marketing: Ensure effective presentation of offerings (messaging, website, decks, images, videos) for products and technology that span verticals.
Skills and Experience:
- Proven enterprise B2B marketing experience with a deep understanding of long sales cycles.
- A demonstrated track record in industry-based marketing and successful Account-Based Marketing (ABM) programs.
- Strong capabilities in strategic brand positioning and communications.
- Extensive experience in building and leading high-performing marketing teams.
- International experience, particularly in EMEA and/or US markets.
- A strong "Get Stuff Done" / player-coach mentality – you're ready to roll up your sleeves and lead by example.
- Experience at similar-stage growth startups.
- Exceptional team and cross-functional leadership and collaboration skills.
- Proficiency in multi-channel campaign orchestration.
- Experience scaling content production, especially case studies, data-driven stories, and customer marketing.
- Expertise in executive event marketing.
- Proficiency with AI marketing tools and strategies.
- A Fintech background.
- Expertise in Marketing Operations, including marketing attribution.
- Experience with enterprise platform marketing.
Bonus Points If You Have:
Why Cover Genius?
Cover Genius not only cares about being the best in our industry, we care about our team. We’re a business that understands life can be fluid and so we flex to ensure we provide the environment to suit that. What does that mean?
• Flexible PTO. Taking time out is important for our teams to enjoy life and stay fresh.
• Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.
• Work with like-minded people who are passionate about both the work we're doing and giving back. Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.
• Social Initiatives - pictures speak a thousand words!
Sound interesting? If you think you have the best composition of the above, send us your resume and let's chat!
* Cover Genius promotes diversity and inclusivity. We don't tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.
*The cash compensation range for this role is $220,000 - $300,000. Compensation will vary based on experience.