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VP of Marketing | Go-To-Market



Marketing & Communications
United States
Posted on Wednesday, June 12, 2024

About Splash

At Splash, we're pioneering the intersection of artificial intelligence and music. Since 2017, our mission has been to democratise music creation, making it accessible and enjoyable for everyone.

We’ve made significant strides in connecting artists and fans, particularly through our innovative experiences on Roblox, which have captivated millions of young users. By leveraging the power of AI, we're reshaping the way people interact with and create music.

With support from renowned investors such as Amazon's Alexa Fund and Khosla Ventures, Splash is on a path of rapid growth. We're expanding our diverse team of talented musicians, engineers, and creatives who share our passion for pushing the boundaries of what's possible in music and AI.

The Role:

We are seeking an experienced and dynamic VP of Marketing to lead our Go-to-Market strategy. You will be responsible for crafting and executing marketing strategies that drive growth, engage our community, and strengthen our brand. This role requires a deep understanding of the tech, music, and AI industries, with a strong emphasis on managing relationships with music artists and labels.


  • Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies that align with Splash’s business goals and drive product adoption.
  • Market Analysis: Conduct market research to identify trends, opportunities, and competitive landscape to inform marketing strategies.
  • Brand Management: Build and maintain a strong brand presence across all channels, ensuring consistent messaging and positioning.
  • Artist & Label Relations: Develop and nurture relationships with music artists, labels, and other industry stakeholders to create collaboration opportunities and enhance product offerings.
  • Campaign Management: Plan, launch, and manage marketing campaigns across various platforms to drive user acquisition and engagement.
  • Partnerships & Alliances: Identify and establish strategic partnerships to expand Splash's reach and influence in the music and tech ecosystems.
  • Performance Metrics: Set and track key performance indicators (KPIs) to measure the success of marketing initiatives and optimise for continuous improvement.
  • Content Strategy: Oversee content creation, including blogs, social media, and other digital assets, to effectively communicate Splash’s value proposition.
  • Growth: Lead recruitment of talent in Australia and the US, managing teams as we grow while being conscious of varying budgets during growth phases and funding rounds.


  • 5+ years experience in a senior marketing role within the music industry.
  • Previous experience in a startup or high-growth company with an emphasis on new technology or AI.
  • Extensive knowledge of rapid prototyping and go-to-market for consumer products in music, entertainment or gaming industries having launched multiple products to market.
  • Demonstrated success planning, delivering and measuring creative go-to-market campaigns tailored to young audiences.
  • Demonstrated success managing relationships with music artists and labels.
  • Ability to analyse and interpret data to make informed marketing decisions.
  • Ability to be hands-on where required - we are a small team and assistance with digital and paid marketing will incredibly beneficial as we build the team.
  • Creative thinker with a passion for innovation and problem-solving.
  • Experience in digital marketing, social media, and content creation.
  • Can take feedback well, and understands that changes in product direction will happen regularly - we practise direct feedback, failing fast and adapting our product quickly.
  • Exceptional communication and leadership skills.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Willingness to travel to Australia as needed.

Nice to Have:

  • Knowledge of the Roblox platform and its user community.

What to Expect:

  • Your opportunity to make your mark in an early-stage startup, acting as an integral part of the visionary team, shaping the products we bring to market
  • Be part of a talented and dynamic team that values initiative and imagination.
  • We offer a competitive salary and remote/flexible work options. Work remotely or from our office hub in Fortitude Valley.
  • Join a company backed by leading investors, including Amazon’s Alexa Fund, Khosla Ventures, BITKRAFT Ventures, and King River Capital.

Diversity, Equity, and Inclusion:

Music has the incredible ability to bridge divides and bring people together, regardless of their background or identity. Like the industry we work within, diversity, equity, and inclusion are at the heart of everything we do. We are committed to creating an inclusive environment where everyone feels valued, respected, and empowered. We actively seek out and welcome voices from all backgrounds and believe that diverse perspectives fuel our creativity and drive success.

Application Process:

Please apply or feel free to send your resume and email to our Head of People & Culture, steph@splashmusic.com

We are not currently working with recruiters on this role.

For more info, visit splashmusic.com